主题公园的中国式自主创新思考

Research on Chinese-style Innovation of Theme Parks

分析主题公园研究现状、发展及存在的问题,提出中国式自主创新是提高主题公园竞争力、实现持久竞争优势的关键。中国式自主创新的两大要素是科技创新和文化特色,在此基础上提出了主题公园中国式自主创新的基本框架和具体路径,即:主题创新,内涵动态化、多元化和本土化;产品创新,建设世界品牌;管理模式创新,建立先进经营管理模式;产业链创新,打造多元化盈利模式;制度创新,完善知识产权法规;文化创新,提升文化内涵。

According to a series of analysis on the theme park ’ s current researches , development state and existing problems , the article concludes that “Chinese style self-dependent innovation” plays the key role in impro-ving the theme park ’ s competitiveness and achieving lasting competitiveness .The “Chinese style self-dependent innovation” consists of two necessary factors：technology innovation and cultural features .Based on these factors , the basic frame of Chinese style innovation of theme parks and its six specific paths are put forward , namely：theme innovation , complying with dynamic connotation , diversification and localization; product innovation , to develop world brands;management mode innovation , to build advancing operating management style;industry chain inno-vation , to forge diversified business pattern;institution innovation , to perfect the laws on intellectual property right;culture innovation , to improve cultural connotation .