试论我国体育产业结构的优化策略

Optimization Strategy of Sports Industry Structure in China

目前我国改革开放步伐不断加快,产业结构调整和转型升级已经上升为国家战略。随着2008年北京奥运会的成功举办,作为21世纪"朝阳产业"的体育产业,已经成为我国新的经济增长点,越来越受到国家、社会和公众的广泛关注。尽管目前我国体育产业取得了显著成效,但按照国家产业结构调整和转型升级的要求,还存在很多差距和不足,距离持续、健康、快速发展的目标还有很长的路要走。研究通过分析当前我国体育产业结构存在的问题,提出优化我国体育产业结构原则和具体措施,旨在为进一步优化我国体育产业结构提供借鉴和参考。

Now with the accelerating pace of China＇s reform and opening up, industrial structure adjustment and upgrade has risen as a national strategy. With China＇s successful of the Beijing Olympics in twenty-first Century, as the ＂sunrise industry＂ of the sports industry, has become a new economic growth point in our country, more and more attention of national, social and public. Although China＇s sports industry has achieved remarkable success, but in accordance with the upgrading of the national industrial structure adjustment and transformation requirements, there are still many gaps and deficiencies, there is still a long way to go the distance, healthy, sustained rapid development goals. In this paper, in＇ reference to the large number of sports industry policy and all kinds of documents, in-depth analysis of the existing problems of our sports industry structure, optimize the structure of sports industry in China, the principle and concrete strategy, to further optimize the structure of our sports industry to provide reference and reference.