兰州市健身娱乐业经营现状与可持续发展研究

The Present Status and Sustainable Development of Fitness and Entertainment Industry in Lanzhou

运用文献资料法、调查访问法、逻辑分析法对兰州市城区的部分健身俱乐部的经营现状进行了调查研究,发现兰州市健身者在性别、年龄、学历、职业特征和消费动机方面,以及各俱乐部经营项目、策略方面均存在较大差异,在分析其管理缺陷的基础上,从健身项目经营策略、指导员培训以及管理者能力水平提升三个方面给出了俱乐部未来发展方向,旨在分析其存在的主要问题,探讨发展对策,为健身俱乐部的进一步发展提供参考。

Using of literature, survey method, logical analysis in Hohhot city of part Fitness Club of operating status for has investigation, found Hohhot City Fitness who in gender, a age, qualifications, career features and consumption motivation aspects, and the club operating project, policy aspects are exists larger differences, in analysis its management defects of based Shang, from fitness project operating policy, and instructor training and managers capacity level upgrade three a aspects to out has Club future development direction, Aimed at analysing the main problems, explore the possibility of developing strategies, provide reference for the further development of the fitness club.