摘要
技术进步、电商发展与消费结构的升级为商业转型升级带来了新动力,商业企业应该积极拓宽渠道,把握新兴消费市场,探索新的营销方式、经营理念,顺应新时代的新发展。
The commercial transformation and upgrade is driven by the technology advancement, the E-business development and the consumption structure improvement. The commercial enterprises should expand the channels actively and focus on the emerging market with new marketing mode and operation concept so as to comply with the development in the new era.
出处
《国际商业技术》
2014年第2期14-17,共4页
International Business & Technology
关键词
商业
改革
技术
消费
创新
升级
commerce, reform, technology, consumption,innovation, upgrade