基于价值的民用飞机产品竞争评估研究

Civil Aircraft Product Competition Evaluation Research Based on Value

将价值营销理念引入民用飞机产品竞争评估,提出基于价值的竞争分析。在民用飞机产品竞争评估中,将产品竞争力影响因素分为主要因素和决策因素,并分别采用德尔菲法和波士顿矩阵予以分析,形成基于价值的民用飞机产品竞争评估方法。最后,以案例验证了该方法的可行性和实用性。

Value-based product competition evaluation was proposed based on value marketing concepts. In the assessment of commercial products competition, this article divided competition to major factors which using expert experience to estimate and decision factors which using BCG matrix to analysis. At last, a case study shows the feasibility and practicability of such method.