探索利用新媒体搭建医学科技期刊为转化医学服务的新模式

Explore the use of new media for medical journals serving translational medicine

随着3G、4G、5G移动通信技术和互联网迅速发展时代的到来,各种多媒体和传媒形式也将充分体现在手机上,这将给交互式大众媒体更大的发挥空间.探讨传统纸质期刊媒体与手机版、微信等网络新媒体结合,借助其扩大自己的影响力.在未来的一段时间内,传统期刊媒体不是被网络新媒体取代,而是相互依存发展,相互依赖,发挥各自优势进行互补.在这个基础上,期刊如果能够通过手机版、微信等网络新媒体手段,发挥网络新媒体的长处不断壮大自己,势必可以探讨出一个医学科技期刊为转化医学服务的新模式.

With the development of 3G/4G mobile communication technology and the rapid growing Internet use, a variety of multimedia and media contents will be consumed on the phone, which potentially gives the population more opportunities to interact with media. Traditional paper- based journals can increase their influences by cooperating with the new media, like Weibo, mobile website/app. In the next decade, traditional journals and new media will likely to grow interdependen- cies instead of one being replaced by the other. If journals can utilize the strength of the new media through mobile websites/app or Weibo etc. , they could better serve for translational medicine.