品牌标志设计的创意思维与表达

Creative Thinking and Expression of the Brand Logo Design

品牌标志随处可见,大众对品牌标志的认识也并不陌生。设计具有唯一性、识别性、艺术性和时代性的品牌标志作品,为品牌和企业形象及文化进行有效传播服务。先期利用"创意三律",即从图形出发、文字出发、含义出发进行标志的创意构思,再利用"品牌记忆点"表达方式进行标志的创意表现,这样能将巧妙的创作视角和专业的视觉表现相结合。文章通过对成功品牌标志案例进行分析和个人实际操作项目的论述,用独特的创意构思和恰当的表达方式进行品牌标志的设计创作,能够准确、有效地设计出品牌标志作品,使之成为一条有效可行的途径。

Brand logo can be seen everywhere, and the public is no stranger to the understanding of the brand logo. The design is a kind of brand logo works with uniqueness, identification, artistic quality and times, making effective service advertising ＆ communication for the brand and corporate image and culture. An early creative idea which is the use of ＂creative three rules＂, namely the logo is marked from the perspective of graphics, text and the meaning of logo, then the creative ＂brand memory＂ expression of the sign is used, finally the ingenious creative vision and professional visual performance can be combined. After the successful brand logo case analysis and the discuss of personal practical project, combined with the design creation with unique creative ideas and proper expression of the brand logo, design brand logo works accurately and effectively, finally make it an effective way.