多元文化形式下服装设计师成衣设计特征探析

Analysis on Product Characteristic of Fashion Design under the Multicultural Condition

随着欧美文化的渗透、韩流入侵,国内品牌与国际品牌同台竞争日趋激烈,使得国内服装业面临巨大的压力。由于国际经济环境的改变,外销市场前景不佳,致使我国纺织服装市场发生了较大的变化,由原来的外销加工型向内销创新型转化,为此,走产品创新之路成为我们面临的难题。设计如何定位?产品如何创新?人才如何培养?面对这些问题我们要明白服装设计的产品特征与要求,才可以寻根摸底,找到方向。笔者凭着多年的服装设计经验和多年的教学经验,对多元文化背景下服装设计师产品特征做一个深刻地探析,通过分享实现共同进步。

As European, American and Korean culture influences permeate into our boarder, the competition between native clothing brand and international clothing brand is becoming more and more fierce that results in the intense pressure on the native clothing industry. For the international economic environment has changed and the outlook for the future export market is dimming, our textile and garment market has a major change that transforms from foreign- trade-oriented business to an inward-looking and innovative industry. Consequently, How to bring novelty to our products has become the biggest challenge we are facing. How to position our designs？ How to bring new elements into our products？ How do we cultivate the next generation of designers？ To answer all these questions, we have to understand the demand and the product features of the clothing design so as to explore our own direction for developing. As the author is experienced both in clothing design and teaching, she will provide an in-depth analysis of the characteristics of clothing design under a multicultural background, and find a way to enrich all the readers.