爱立信在中国的本地化

Local ization of Ericsson in China

从100多年前,爱立信为上海送来第一批2000部电话开始,就注定了爱立信与中国割不断的联系。爱立信是一个全球化的企业,全球化总是有杰出的本地化支持。换言之,爱立信在中国的本地化是我们全球化的重要组成部分。爱立信今年在中国的本地采购将达到149亿元人民币。但爱立信的目标并不仅止于此,由于中国明显的就势,爱立信将把更多的本地采购定单投向中国。同时我们的生产、研发等活动也在全方位扎根这片沃土,爱立信将与中国共同发展。

Ecsson boasts 4,000 employees, 10 joint entures, four exclusively-owned companies including Ericsson (China) and 24 representative offices in China at present.Localized purchase of Ericsson in China will reach RMB 14.9 billion yuan this year. This is rather high, but Ericsson has higher goals.It will piace more local purchase orders in China as China's advantages are obvious. Meanwhile, its localization and R&D activities are also based in China. Hence Ericsson will seek further joint development with China.Ericsson is a globalized enterprise.Such an enterprise is usually supported by localization. In other words, the localization of Ericsson in China is an important,integral part of our globalization.Preliminary results have been achieved in localized purchase in China. Unnoticeably, the domestic purchase volume has increased nearly four times from RMB 3.9 billion yuan in 1999 to RMB 14.9 billion yuan this year. Another good news behind this amazing figure is that Ericsson's total volume of direct investment in China will be expanded to US$600 million by the end of the year.Up to now, the investment by primary and secondary suppliers of Ericsson in China has exceeded RMB 15 billion yuan. This indicates that Ericsson has accelerated its localization process, and that a win-win situation of both Ericsson and the local enterprises has appeared.Increased domestic purchase in China has directly enhanced the growth in the localization rate of Ericsson mobile phones and other products. T18 and A1018 mobile phones are over 60% localized. The accessory chargers and batteries are completely localized. Most auxiliaries ofmobile phones are directly purchased in China and exported.Since January 1999, all wireless stations of Ericsson (except small low-capacity ones) were produced and tested by Nanjing Ericsson Telecommunications Co., Ltd. and Beijing Ericsson Mobile Telecommunications Co., Ltd. The production capacity has increased from 10 sets daily in each joint venture in 1998 to 45 sets daily in December 1999.The most up-to-date HWM501 telephone system newly introduced to China by Ericsson is being localized. A testing center has been established and products with higher capacity will continue to be produced. Some power products are purchased from primary suppliers in China.While turning purchase to China, Ericsson also attracts a large number of world-famous enterprises to the Chinese market, making relevant suppliers of Ericsson in other regions in the world establish production bases in China. The arrival of foreign investors brings both technology and capital and advanced managerial expertise.Increasing exports is one of the final goals of Ericsson localization. This is beneficial to both Ericsson itself and China's foreign trade and economic cooperation. Ericsson has made China one of its four major global suppliers.Nanjing Ericsson and Beijing Ericsson are gradually improving their key role as major suppliers in the world for Ericsson. The two joint ventures are responsible for providing products to clients in Asia (including China) and the world. Therefore, the export volume of Ericsson (China) will be greatly increased.In 1999, the total export volume of Ericsson (China) was US$300 million. And this year it is expected to reach US$1.464 billion.Localized purchase has directly or indirectly promoted the overall updating of technology and management level in mobile technologies in China. Meanwhile, the advanced management expertise and standard international trade procedures of Ericsson will be an example for domestic enterprises, and this is especially significant for China's entry into the WTO.The success of Ericsson in China can be attributed to China's opening and preferential policies. With China's further integration into the global economy, Ericsson will be more active in bringing China's advantages in production and talents into its global production and development plan in its strategy to strengthen competitiveness.