韩国东海天然地奖水天津市场现状研究

The Market Situation of Dong Hae Di Jang Soo, a Bottled Mineral Water from Korea

目前,韩国东海天然地奖水由于品牌知名度低,产品价格偏高,提升其在天津市场占有率还有一定难度。总体上,天津高端水市场发育尚不成熟,各品牌销售情况不佳,但天津高收入目标消费者数量可观,对高端水的需求不断增长,消费潜力很大,市场前景非常乐观。韩国东海天然地奖水经营者应该认识到天津高端水市场尚未被充分开发的现状,顺应消费趋势,抓住市场上缺少领导品牌的有利时机,强化品牌推广,努力提升品牌知名度、美誉度,打破国外其他品牌的独占和垄断格局,扩大其市场份额。

As the brand of Dong Hae Di Jang Soo is less popular and the bottled mineral water prices high now, it is difficult to increase its market share in Tianjin. In general, the market of high-end water is immature in Tianjin, all brands of the water not selling well. However, the market potential is great with an increasing demand of the water by an impressive amount of high-income target consumers in the city. Given that, brand operators of the water shall seize the opportunity to promote the brand by building brand awareness and reputation and expand its market share while breaking the monopoly of other foreign brands.