浅谈我国医药企业绿色营销存在的问题及对策

Problems and Countermeasures of Green Marketing of Pharmaceutical Enterprises in China

绿色营销理论既是一种全新的营销理念,也是一种全新的营销模式。就当前大环境的新形势来看,构建科学的绿色营销模式既符合医药企业的发展要求,又响应了国家的可持续发展战略,有利于实现消费者、社会、企业三者利益和谐统一的目标。本文从绿色营销的研究现状出发,阐述了绿色营销的发展和影响,并在此基础上对当前我国医药企业在发展绿色营销上出现的问题提出了相应的解决对策。

The theory of green marketing is a new marketing ideas, and also a kind of new marketing mode. Underthe current new situa tion, constructing the scientific green marketing model is consistent with the development of pharmaceutical enterprises, and in re sponse to the national sustainable development strategy, which is conducive to the harmony of the benefits of consumers, enterprises and society. Basedon the current research situation of green marketing, this article elaborated the development and influence of green mar keting, and furthermore,raised the corresponding marketing problems. for China~ pharmaceutical enterprises in the development of green