中小型通信企业网络服务的推广策略研究

Strategies for Small and Medium Enterprises Promotion Communications Network Services

随着互联网和通信行业的不断发展,消费者对通信企业所提供的网络服务也呈现多样化的需求,而且各中小型通信企业的竞争也愈来愈激烈。众多中小型通信企业开发、推广网络服务不仅能满足广大消费者的需求,还可以促进通信产业的深度发展。从中小型通信公司出发,针对中小型通信公司的情况,通过详细分析政府、企业的政策和结构特点,分别阐述了中小型通信公司网络服务推广的总体思路和具体策略,以期为通信公司的发展提供借鉴。

With the development of Internet and communications industries, the consumer network services provided by telecommunications companies also presents a variety of needs, and competition among small and medium enterprises communicate more and more intense. Many small and medium enterprises to develop communication, marketing network services not only^meet the needs of consumers, but also promote the development of deep communications industry. Starting from small and medium sized communications company for small and medium sized telecommunications companies, the government through a detailed analysis, corporate policies and structural features were explained the general idea and specific strategies to promote small and medium of communication network service company, to provide for the development of communications companies reference.