川藏“茶马古道”旅游资源及其开发利用

The “Ancient Tea Route” as Tourism Resources and Its Exploitation and Development

曾兴盛于史的川藏茶马古道,作为潜在的旅游资源,具有独特性与多样性、古老性和民族性、集中性与组合性等独特优势。文章提出开发利用川藏茶马古道的旅游资源,需整体规划、分段打造,突出重点、树立精品、发掘亮点、酿造绝品;凸显川藏茶马古道旅游资源特色,实现专线旅游和专题旅游良性互动;针对区位资源现状,打好"组合拳",充分实现川藏茶马古道沿线旅游与周边风景名胜区旅游的有机结合;建立并逐渐完善古道沿线交通、食宿等配套服务设施;加大宣传力度,扩大域外影响,不断拓展国内、国际"两个旅游市场"。

The ancient tea route once was thriving in history artd now it is a potential tourist resource with unique, diverse, ancient, ethnic features. This paper suggests several different aspects to explore the ancient tea route as a tourist resource. These aspects include overall planning; step by step implementation; define priority; create major products; discover attractive area for tour; working on presenting the best part of the Sichuan-Tibet ancient tea route; to achieve positive exchanges between special route tour and special destination tour. Furthermore, regarding current resource status, fully utilize and combine the tour resources on the Sichuan-Tibet ancient tea route and nearby local tour resources. It is important to improve lodging and food service facilities along the route. Lastly, it is crucial to enhance advertisement of the tour resource in order to reach the tourism market both at nationally and internationally levels.