“三重跨文化传播”:涉藏生态报道的话语研究

“Self-otherness”:A Study of Ecological Reports about Tibet from the Perspective of Intercultural Communication

由于独特的地理位置与社会发展轨迹,以雪域高原为代表的自然景观和以宗教文化为代表的人文景观在涉藏报道中占有突出位置。基于媒体自身的特性及不同文化间在认知视角、思维方式等方面的差异,涉藏生态报道在国内外媒体中呈现出"三重跨文化传播"的特征。文章在话语分析的基础上厘清"他者化",并指出树立"三重跨文化传播"观对于涉藏生态报道"去他者化"的意义。

Due to the special geographical environment, Tibet has abundant natural and human ecological resources. In the background of ＂pluralistic integration＂, the ecological reports about Tibet show a characteristic of intercultural communication. The former study of ＂Others＂ often analyses how the foreign media misunderstand Tibet. However, based on the special characteristics of media and the difference between cultures, the ecological reports about Tibet in Chinese media present a phenomenon of ＂Self-otherness＂. Based the discourse analysis, the paper answers the characters of ＂Self-otherness＂, and the probable way to ＂De-others＂.