摘要
2014年2月26日,在海南三亚的半山半岛帆船港,由东风商用车有限公司独家冠名的“东风号”帆船,作为中国唯——艘参加2014-2015年沃尔沃环球帆船赛赛船,从英国制造完成运抵中国首次亮相.同时,在全球范围内公开选拔的“东风队”船长和候选船员与大家见面. 纵观此事件,除了合资大背景之外,“体育营销”“世界名牌”和“专业商业运营”等标签也十分醒目.此次东风商用车选择支持世界顶级专业帆船赛事,不仅对自己来说是体育赛事营销之最,也将推动中国远洋航海竞技项目迈向新篇章.
Feb. 26, 2014, reporter of < Commercial Vehicle > magazine went to Volvo Ocean Race for the maiden show of ' Dongfeng ' racing boat in Sanya, and this was the third time the reporter attended this event. 'Dongfeng', the VO 65 racing boat, was just delivered by UK manu facturer after 1 8-week long production. By this event, Dongfeng showcased its great effort and braveness of exploring even larger international market.
出处
《商用汽车》
2014年第5期68-71,共4页
Commercial Vehicle
