构建枫香染文化在市场中的主体性认同

On the Subjectivity Recognition of Liquidambar Dyeing Culture in the Market

惠水枫香染消费的市场主体,正从传统布依族村寨往城市群体迁移,与村寨传统手工艺产品生产者的生计模式紧密相连。因此,其产品面对现代化转型的成熟度和可被消费的能力,决定了手工艺者可持续生计发展的潜力,这直接影响枫香染的传承和发展。试图探讨如何正视在文化变迁中产生的真实语境,如何构建本地人对枫香染的主体性认同,更有效地推动更多群体参与到枫香染深度故事文本的发掘、文化创意、产品研发和市场营销中来,以更有效地推动文化持有者实现生计发展,更加切实可行地实现枫香染的文化传习和发展。

The main consumption body of Liquidambar dyeing market in Huishui County is now migrating from traditional Buyi villages to cities. They are closely linked with the livelihood mode of traditional handicraft producers. Thus, the maturity of modern transformation and ability to be consumed of the products determine the potentials of the sustainable livelihood development of handicraft producers, directly affecting the inheritance and development of Liquidambar dyeing. The present study is to explore how to face the real context generated in cultural changes, and how to build local subjectivity recognition of Liquidambar dyeing so as to attract more people in participating in the in - depth exploring of the dyeing in terms of story sources, creative cultural contents, product designs and market promotions. The purpose is to effectively promote the development of the producers＇livelihoods and to achieve a successful development and inheritance of Liquidambar dyeing.