基于期望确认模型的视频网站用户持续使用的实证分析被引量：21

Empirical Analysis on Video Websites Users' Continuance Usage based on Expectation Confirmation Model

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摘要在前文构建的视频网站用户持续使用模型的基础上,采用结构方程模型分析法对其进行实证分析。结果表明,期望确认模型可以有效解释视频网站持续使用,感知娱乐对视频网站持续使用意向有显著影响。同时,习惯对持续使用意向和持续使用行为之间的关系存在调节作用,但感知成本对视频用户持续使用意向的影响没有得到证实。最后总结了研究成果和进一步的研究方向。 Based on video website continuance usage model constructed in the previous paper, this paper makes an empirical analysis on the theoretical model using structure equation model method. The conclusion indicates that expectation confirmation model can effectively explain users＇ continuance usage of video websites. Meanwhile, habit has an moderating effect on the relationship between continuance intention and continuance behavior. However, the impact of perceived cost on video websites users＇ continuance intention is not confirmed. In the end, the paper summarizes the research results and puts forward the further research directions.

作者刘虹裴雷孙建军

机构地区江苏建筑职业技术学院图书馆南京大学信息管理学院

出处《图书情报知识》 CSSCI 北大核心 2014年第3期94-103,共10页 Documentation,Information & Knowledge

基金教育部人文社科项目"基于ISC理论的信息用户行为评测与服务改进研究"(12YJA870017)的成果之一

关键词期望确认模型视频网站持续使用感知成本感知娱乐用户习惯信息行为 Expectation confirmation model Video website Continuance usage Perceived cost Perceived entertainment User habit Information behaviour

分类号 G203 [文化科学—传播学]

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参考文献15

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