旅游语境下藏文化的真实再造:九寨沟《藏迷》的个案分析

Authenticity in the Reconstruction of Tibetan Culture within the Context of Tourism:An Analysis of the Case of the “Zangmi”Performance in Jiuzhaigou

随着我国民族旅游业的迅速发展,旅游开发中过度"商业化"和"表演化"的倾向日益突出,旅游者由此而产生的真实体验需求也更加强烈。在此背景下,一些旅游开发商开始将"真实性"作为民族文化旅游开发的重要内容之一,在不断提升游客体验质量的同时,也出现了一些问题,包括偏重于"真实"符号的堆砌而忽略了文化内涵的有效传递,片面强调"真实"场景的打造而缺乏对细节生活片段的展示,以及在展出中过度追求艺术化、精品化而忽略了旅游体验的娱乐性和大众性等。本文通过对九寨沟《藏迷》中"真实再造"的个案分析,指出上述所存在的问题及其根源,并提出相应的策略建议,以利于民族旅游中"真实再造"的顺利进行。

Following the tourism boom in China＇ ethnic minority areas, excessive ＂commercialization＂ and ＂performance＂ of ethnic culture in tourism development became more and more prevalent. Some ethnic culture displayed in the tourist market showed traces of ＂being faked＂ or ＂being performed＂, which caused the tourists to question or even reject its cultural authenticity.