电子商务时代的CRM—E-CRM

From CRM to E-CRM in E-Commerce Times

阐述了CRM的产生及其含义 ,介绍了CRM的功能和技术要求 ,探讨了CRM向E -CRM发展的不可逆转和前景。

The writer introduced the emergency of CRM and its content, introduced its function and technical requirements. The writer also discussed the future development trend of CRM to E-CRM.