中国电子商务发展状况分析

Analysis of Chinese E-Commerce Development

随着电子商务立法进程的加快和移动互联网的快速发展,电子商务已经成为促进我国经济增长的新引擎。本文介绍了电子商务、第三方支付、团购行业和O2O的发展现状,从B2B市场和网络零售市场2方面分析了细分市场情况,详细阐述了传统百货转型电商面临的困难和相应的转型思路,并对O2O市场投融资事件进行列举。

With the acceleration of the processof e-commerce legislation and the rapid development of the mobile Internet,e-commerce has become a new driving force for China＇s economic growth.Development status of e-commerce,third-party payment,group purchase industry and O2O were introduced.The segments market was analyzed in terms of the B2B market and network retail market.The difficulties which traditional department stores turming into e-commerce faced were discassed,and the O2O market investment and financing events were listed.