以创新服务推动保险公司健康快速发展

Promoting Healthy and Rpid Development of Insurance Companies with Innovated Services

国内外保险行业经营发展的实践表明,创新服务是保险公司健康快速发展的必由之路。本文作者通过分析保险企业客户定位、销售队伍定位、服务方式定位、业务定位,提出了服务能力是创新服务的核心、企业文化是创新服务的保障的命题,并进一步指出,前台要为客户服务,后台要为前台服务,管理要为经营服务。

The operation and development of insurance industry at home and abroad show that innovated services are the only way to the healthy and rapid development of insurance companies. This paper, through ana- lyzing customer orientation and business orientation, puts forward a proposition that the service ability is the core of innovated services and enterprise culture is the guarantee of innovated services. And it further points out that the receptionists should serve customers, the rest should serve the receptionists, and the management should serve the businesses.