孙子兵法与保险营销战略

本文以《孙子兵法》军事思想为依据,从战略战术的角度,研究分析了兵家精神、兵家智慧、兵家战术在保险营销中的指导作用,具有较强的理论视野和实践意义,值得我们很好地借鉴与思考。

Based on Sun Tzu＇s military thoughts in The Art of War, this paper studies and analyzes the guiding roles of military spirit, military intelligence, military tactics in insurance marketing from the perspective of strategy and tactics, which has strong theoretical view and practical significance and is worth considering and referencing.