共享社区:新媒体时代体育赛事推广模式选择——兼谈青奥会的推广

Sharing Community:The New Mode to Spread Sports Background the New Media Time——Also on the Spreading of the Youth Olympic Games

以网络、手机等为代表的新媒体迅速发展,影响力日渐提升。体育赛事推广应重视新媒体的力量,借助新媒体平台。体育赛事的推广其根本就是获得人们的认可,而新媒体的共享社区为体育赛事的推广提供了一个全新的模式。体育赛事推广共享社区模式跨越地域和时空,有利于突破赛事传播壁垒,有利于实现赛事推广主体的扩张,有利于实现赛事推广内容的"草根化"与"丰富化",有利于实现赛事推广的多媒体化和虚拟化。

Internet, mobile phones and other new media, represented by the rapid development and influence steadily growing. Should pay attention to sports events to promote the power of new media, with new media platforms. The promotion of sports is to get people their fundamental recognition and sharing of new media to promote community sports events provide a new model. Community model to promote sharing of sporting events across the region and time and space, is conducive to spread breaking barriers to competition, the expansion of the main event promotion, the contents of events to promote ＂grassroots＂and＂enrichment＂, and competition extension of multimedia and virtual- ization.