受众理论研究的困境与突围——评金惠敏《积极受众论》

The Plight and Breakthrough on Audience Theory Research

金惠敏将"弗洛伊德"与"日常生活"的理念,融入到马克思主义的理论当中,提出"积极受众"的概念;在方法论上,他将"积极受众"置于现象学的视域下进行理论还原,突破"积极受众"在社会学上的理论局限,克服了阐释过程中主客体二元对立的模式,单一的宏大叙事的模式必须和个体生命存在的本真状态相联系,走出符号化的话语模式,内化到个体的生命之中。

Hall put forward encoding and decoding theory, opening up a cultural study of audience research- an era of the new subject, Molly inherited and developed this theory, thus the theory prompted on media has become the ontological issues of audience research. In philosophy, Jin Huimin integrayed Freud and daily life concept, into the theory of marxism, putting forward the concept of active audience. In methodology, he interpreted the active audience from a perspective of phenomenology, breakthrough the limit on active audience theory in sociological theory, overcoming the binary opposition of subject and ob- ject, and named the theory - new materialism.