教育信息资源质量满意度影响因素及机制研究——基于296份中学教师调查问卷的结构方程模型分析

Study on the Influence Elements and Mechanisms of Education Information Resources——Structural Equation Model Analysis on 296 Questionnaires from Middle School Teachers

该文从用户满意视角剖析教育信息资源质量内涵,探讨影响教育信息资源质量的关键要素及机制。文章基于顾客满意度模型理论,构建教育信息资源质量满意度概念模型,通过296份中学教师调查问卷的结构方程模型验证与分析,发现教育信息资源的重用性、丰富性、相关性、新颖性、互动性和个性化是影响用户满意度的关键质量指标;用户满意度受到感知质量的影响最大,期望质量对用户持续使用意向作用效果明显,用户侧重于从质量满意角度来衡量资源的价值。文章继而提出"小众化服务""个性化推荐""差异化营销"的资源建设策略,建立促进资源质量持续进化的评价体系,创造激励用户积极使用的良好环境,着实提高教育信息资源质量满意度和使用效率。

This paper focuses on the quality connotation of educational information resources to find out the key influential factors and mechanisms from the perspective of user-satisfaction. Based on the customer-satisfying model theory, the paper establishes a quality- satisfaction conceptual model of educational information resources. The questionnaires to 296 middle school teachers using the model show clearly that the key thctors affecting user s＇ satisfaction are reusability, richness, correlation, novelty, interactivity and personalization. Quality satisfactory degree relies first and foremost on the perceived quality. The quality expectation is the most obvious factor to achieve a lasting satisfaction. The clients prefer to evaluate the resources by the standard of quality satisfaction. Then it comes up with the constructional strategy of ＂anti- popularization＂, ＂personalized recommendation＂ and ＂differentiated marketing＂ to set up a quality evaluation system of educational information resources, to motivate the customers to make use of better surroundings, and to get a greater quality satisfaction and a better service efficiency.