产品危机情境下的消费者行为研究被引量：1

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摘要产品危机的出现会对消费者产生重要的负面影响,并因此破坏企业的经营绩效。文章通过对产品危机情境下,消费者行为研究成果的整理,可以看出消费者归因行为作为企业响应处理的依据成为了诸多学者研究的重心。同时一部分学者也注意到了归因分析的缺陷,根据消费者的有限信息获取能力的假设,从消费者的印象管理行为角度出发,试图给出一个全新的研究视角。

作者夏茵晁钢令

机构地区上海财经大学国际工商管理学院

出处《现代管理科学》 CSSCI 2014年第2期93-95,共3页 Modern Management Science

关键词产品危机消费者行为归因印象管理

分类号 F272.35 [经济管理—企业管理] F274 [经济管理—企业管理]

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