网络购物的交易成本分析

Network shopping trade cost analysis

电子商务是一种新兴经济形式,正深刻地改变人们的生活方式。电子商务发展受到其交易成本影响,它是电子商务发展的关键。本文运用交易成本理论分析网络购物这一电子商务的主要形式,探讨电子商务交易成本内涵、影响因素及如何降低交易成本。

E-commerce is an emerging economic form. It is changing the way of people＇s life profoundly. E- commerce development has been effected by it＇s transac- tion costs, which is the key to development of elec- tronic commerce. This paper analyzes the main form of e-commerce --online shopping by using transaction cost theory and discusses the connotation of e-commerce transaction costs. Also this paper will investigate what factors influence the transaction costs of e-com- merce and how to reduce the transaction costs.