新媒体时代中国梦在大学生群体中的传播路径探析

The Analysis of China Dream's Propagation Path in College Students in New Media Age

新媒休在大学生群体中具有较高的普及率和广泛的受众,中国梦宣传教育形式要求新媒体充当重要角色。在高校学生教育管理工作实践中要充分利用微博平台即时传递中国梦教育信息、利用移动互联网共享中国梦教育资源、利用社交网络传播中国梦教育思想、利用讨论组网络平台讨论中国梦教育内容等四种有效传播路径开展"中国梦"的宣传教育工作,旨在为新媒体时代有效传播中国梦内涵和精神实质、宣传其教育思想及开展"我的中国梦"主题活动提供思路,帮助当代大学生树立正确的世界观、人生观和价值观,为他们播种梦想、点燃梦想,鼓励他们敢于有梦,勇于追梦,勤于圆梦,将他们打造成有理想、有道德、有文化、有纪律的社会主义建设者和接班人。

New media have a high penetration rate and a wide range of audiences in the college students＆#39; group. The China Dream propaganda education requires new media to act as an important role. In the practice of the education of university students and management work, the microblogging platform should be fully used to instantly transfer China Dream education information. The mobile Internet should be used to share the China Dream education resources. Social networks should be used to spread China dream education thought. Discussion network platform should be used to discuss the China Dream education content. These four effective paths can be used to carry out the＆quot;China Dream＆quot;publicity and education work. The purpose is to provide a way of thinking via new media for effective dissemination of the China Dream connotation and spiritual essence, publicity of its education thought and implementation of “My China Dream”theme activities. Moreover, it can help contemporary college students set up correct outlook of world, life and value, make them sow and light the dream, encourage them to dare to have dream, have the courage to pursue and interpret a dream, turn them into the socialist builders and successors who have ideal, morality, culture and discipline.