网络团购在都市休闲农业中的应用——以西安为例

Application of network group purchase in the urban leisure agriculture——Take Xi'an as example

都市休闲农业是农业现代化的产物,其规模化的发展离不开强有力的营销手段。网络团购是具有极强的目标客户导向的社会化媒体网络营销,本文以西安为例,分析了网络团购在都市休闲农业中的应用现状、存在的主要问题,最后给予了相应的解决对策和建议。

Urban leisure agriculture is the outcome of agricultural modernization. Powerful marketing methods is important for achieving the large-scaled development. Network group purchase is a social media network marketing which has the very strong target customer orientation. This paper taking Xi＇an as an example, analyzes application status and the main problems of urban leisure agriculture network group purchase. Finally, it proposes corresponding countermeasures and suggestions .