产业集群环境与品牌提升关系的实证研究

许多产业集群产生了众多的知名品牌,在一定程度上表明了产业集群这种环境具有促进品牌提升的特性。本文首先对产业集群和品牌的相关概念和理论进行了梳理、辨析,对产业集群环境和品牌提升进行了界定;其次,构建了产业集群环境对品牌提升的概念模型;最后,利用结构方程模型,对徐州工程机械产业集群进行了实证分析,证明了理论模型和假设的正确性,并通过分析剖析了该集群存在的问题,从政府层面、集群层面和企业层面提出了政策及建议。

A lot of famous brands come from industrial clusters, indicating that the industrial cluster environment can enhance brand promotions. At first, this paper analyses relevant theories of industrial cluster and brands, and defines key elements. Sec- ondly, it constructs the conceptual model of industrial cluster environment for brand promotion. Finally, this paper applies structure equation model in Xuzhou industrial cluster for engineering machineries, which proves the validity of the conceptual model and assumption. The empirical research also discovers existing problems of the cluster, and proposes the suggestions from the aspects of government, cluster and enterprises.