对煤机装备参展的思考

Consideration on Coal Machinery Equipment on Show

随着经济的发展、竞争的加剧,利用各类展览促进煤机装备销售已经成为一种重要手段。如何做好展前筹划、展中宣传、展后总结,达到满意的展会效果,是办好展会必须深思的问题。通过对展会必要性的论述,各阶段重点事项的归纳梳理,提出了参展各环节的重点及需要特别关注的问题。尤其强调了如何处理好加强宣传和保护知识产权之间的矛盾。

With the economic development and the competition intensified, coal machinery equipment sales promoted with differ- ent exhibition became an important means. How to well make a planning before the show, a propaganda during the show, and a summarization after the show and how to reach a satisfied show effect would be the issues to be considered for the well or- ganized show. With the state on the necessity of the show and the induction and preparation on the key items at the each stage, the paper provided the key points of each link on the show and the issues to be concerned specially. Especially the pa- per stressed how to well handle the contradiction between the propaganda enhanced and intellectual property protection.