陶瓷文化与旅游产业融合路径:来自景德镇的证据

Approaches to Convergence of Ceramic Culture with Tourism Industry of Jingdezhen-Evidence from Jingdezhen

陶瓷文化与旅游产业融合主要通过资源融合、技术融合、功能融合、市场融合四条路径实现。景德镇是中国陶瓷文化的典型与核心城市,来自景德镇的调研表明:通过陶瓷文化旅游产业融合与发展,可以提升旅游业竞争力,促进陶瓷文化的保护与传承;融合与发展中还存在的体制条块分割、营销不力、资金缺乏等问题;可以从协作机制、整体营销机制、投融资机制、人才机制等维度来构建陶瓷文化与旅游产业融合的理想机制。

Convergence of culture with tourism industry is realized through the convergence of resource, technology, function, and market. Jingdezhen is a city typical of the Chinese ceramic culture. It is proved from the Surveys of Jingdezhen that the convergence of ceramic culture with tourism can help to enhance the competitiveness of tourism and promote the protection and inherit of ceramic culture as well. The convergence is still retarded by the problems such as the system compartmentalization, inert marketing, and lack of fund. These problems can be solved through sound coordination mechanism, integrated marketing system, investment mechanism and the mechanism for absorbing talented people.