农资经销商对农化服务投入产出效益分析

Agricultural Material Distributor Input-Output Analysis for Agrochemical Service

农资经销商是现代化肥企业开展农化服务的重要生力军,是现代化肥企业农化服务网络布局中的重要一环,积极引导和激发农资经销商开展农化服务,是农资经销商提高市场占有率和获取个人收益最大化的重要手段,也是现代化肥企业抢占市场终端,实现企业、农资经销商双赢的的重要手段。典型农资经销商的综合分析表明,农化服务的投入与所销售产品的销售量和个人收益呈正相关,均达到极显著水平。

Agricultural material distributors are the main force for modem chemical fertilizer enterprises to develop agrochemical service,and a key factor for the network development of agrochemical service.To guide and provoke agricultural material distributors to expand agrochemical service is an important manner to increase the market share of the sales agents and optimize the personal income,and an important way to gain a win-win situation for enterprises and agricultural material distributors.The comprehensive analysis of typical agricultural material distributors shows that,the input of agrochemical service is positively related to the sales volume and personal income,both at significant level.