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浅谈珠宝公司的构建模式与运营管理

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摘要 目前,珠宝市场的竞争也从低层次的价格竞争走向品牌和品质阶段,珠宝市场呈现出蓬勃发展的良好势头。珠宝市场逐步增多,市场经营日趋规范,打破商场内经营珠宝占主导地位的格局,经营方式也发生极大的变化。其中一种变化的经营方式是高级珠宝会所。由于珠宝是指具有一定价值的首饰、工艺品或其他珍藏,拥有"美丽"、"耐久"、"稀少"三大特点,成为上层社会或具有一定收入水平的人士所钟爱珍藏的物品,具有相对的私密性,文章对此展开了探究。
出处 《科技创业月刊》 2014年第5期20-21,24,共3页 Journal of Entrepreneurship in Science & Technology
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