摘要
尽管中国工程机械行业处于低位徘徊,绝大多数企业的业绩都不同程度下滑，卡特彼勒却逆势增长。其中，2013年挖掘机销量达9541台（根据中国工程机械工业协会统计），在整个中国挖掘机市场总量持续下滑的背景下，卡特彼勒同比增长24.9%，销量排名第二。今年1季度，卡特彼勒挖掘机销量更是在行业整体持续下滑的背景下，大幅增长35.7%。不仅挖掘机业务如此，其它业务也取得了不俗的成绩。
When most construction machinery manufacturers in China are doing poorly at the low point of development, Caterpillar still keeps its momentum of growth. How does Caterpillar realize growth against the trend? What are changes of Caterpillar's strategy in China? How does Caterpillar keep the strong momentum of growth? How does Caterpillar af ect the market of construction machinery in China when it takes the series of measures?Our reporter made interviews with Douglas R. Oberhelman, Chairman and CEO of Caterpillar Group, Ed Rapp, President of Caterpillar Group, Chen Qihua, Vice President of Caterpillar Group and President of Caterpillar(China) Investment Co., Ltd., Karl Weiss, Vice President of Caterpillar Global, and Yang Kebao, Chairman and General Manager of Caterpillar(Qingzhou) Co., Ltd., and some other high executives of Caterpillar.
出处
《建设机械技术与管理》
2014年第4期28-32,共5页
Construction Machinery Technology & Management
