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谷歌眼镜:营销“地理”大发现

GOOGLE GLASSES:THE DISCOVERY OF MARKETING
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摘要 营销的新大陆还有更多未知和新奇等待我们探索,而谷歌眼镜就是我们观察和探索那个世界的最新工具。 The 2 billion dollars form Facebook didn't arrive in the account of virtual reality technology company Oculus VR before Google lost its patience.ON April 15,the 'beta version' of Google Glasses are publically offered for sale.'Iliough debates about Google Glasses were raised on both sides of the ocean,geeks and fashion girls are already purchasing the new toy which isn't even supported in the Chinese market,and the marketing industry which has been struggling with Weibo and Weixin are imagining the potential of Google Glasses as well as the SoLoMoVi(Social,Locaiton,Mobile,Visual) changes caused by it.Though Google Glasses won't get popular too fast due to high price and privacy issues,it has already caused changes in social communication and the Internet.Google Glasses have not only freed our hands from screens and made images the new interactive contents,they are also making our exploration and cognition of the world faster and deeper,as well as making sharing instant.Furthermore,if we add Google Glasses with 3D printing,the Internet of things and artificial intellect,won't this bring us into the 'era of maker economy' ?So many unknown and interesting things on the new land of marketing are waiting for us,and Google Glasses are the latest tools for us to observe and explore this world.What will we find wearing Google Glasses?
作者 栗建
出处 《IT经理世界》 2014年第9期64-66,共3页
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