薄弱幼教机构品牌营销的现状及策略选择

Weak Preschool Institutions Brand Marketing Situation and Strategy Choice

幼儿教育是中国教育产业的重要组成部分。近年来,幼教机构数量呈现了较快的增长,一些创办较早的机构开始实施连锁加盟的经营模式。但是,由于种种原因,我国幼教机构存在规模相对偏小、竞争混乱、地区之间发展不均衡等问题,幼教品牌营销成少败多。因此,对薄弱的幼教机构进行品牌管理具有重要的现实意义。

Preschool education is an important part of Chinese education industry. In recent years, preschool education institutions showing the number of rapid growth, some of its earlier agencies began implementing the franchising business model. However, due to various reasons, China＇s preschool education institutions have problems that the scale is small, the relative competitive chaos, regional development is not balanced, brand less succeeded. Therefore, it has the important practical significance of brand management of weaker preschool institutions.