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约翰迪尔也不是个儿 这家“草根”冠军企业靠什么力压群雄?

John Deere, Not an Equal Rival!See How This “Nobody Company” Became a Champion and Outperformed the Rest
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摘要 这家几年前还名不见经传的小企业,近年来却以"连年翻番"的惊人爆发力,一举在强手如云、竞争激烈的玉米机市场大战中脱颖而出,晋身该细分领域的王者。它是如何做到的? Just a few years ago, this small company is still little known to all, but it is showing more and more astonishing inner power to keep doubling its revenue in recent consecutive years, and has stood out in the competitive corn machine market as a champion in this particular market segment. How is the company making everything happen?
作者 张乃琳
出处 《中国机电工业》 2014年第5期52-55,11,共4页 China Machinery & Electric Industry
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