炫耀性消费理论在旅游产品设计中的应用研究

Application study of conspicuous consumption theory in tourism products designing

文章在分析炫耀性消费内涵及测量维度的基础上,阐述了旅游消费中炫耀性的特征与游客的行为表现。以发挥炫耀性消费的积极功能、提升旅游产品和服务质量、促进旅游地经济繁荣为设计目标,在遵循可行性与差异化的设计原则下,从不同的炫耀性消费需求出发,设计符合社会消费伦理的炫耀性旅游产品。

Based on the analysis of the conspicuous consumption and measuring dimension,this paper elaborates the conspicuous characteristics and the behavior of tourists during the tourism consumption.Making the best of conspicuous consumption function, enhancing the tourism product and service quality,and promoting tourism economy are taken as the design goals.Following the principle of feasibility and differences about design,we develop the conspicuous tourism products from different kinds of conspicu-ous consumption demands to meet the social consumption ethics.