基于产业集群的湖北省农产品加工企业品牌建设模式研究

Construction Mode of Agricultural Product Processing Enterprises Brand in Hubei Province on the Basis of Industrial Cluster

建设基于产业集群的湖北省农产品加工企业品牌,有利于促进湖北省农产品加工业的可持续发展。根据产业集群与湖北省农产品加工企业品牌建设的实际,提出历史传承型、事件营销型、多元创新型三种企业品牌建设模式,并分别以典型企业为例,采用案例分析方法,对3种模式进行深入研究。

It is imperative to build agricultural product processing enterprise brand on the basis of industrial clusters, which is essential to promote the continuous development of the agricultural product processing industry in Hubei province. Based on the actual conditions of industrial cluster and brand＆#39;s construction, this paper puts forward three types of enterprise brand construction patterns that is history-inheriting pattern, event marketing pattern and multivariate innovation pattern. Taking the typical enterprise as instance and using case study method, the brand building for agricultural product processing enterprises of three types in depth.