提升品牌视觉识别设计效度的思路

Ideas on the Visual Identity Design to Enhance the Brand Images

中国品牌要想成为国际品牌,视觉形象设计师必须回归本土、植根于本土文化,将中国传统文化内涵与品牌精神完美地融合在一起,设计出既符合现代审美需求又具有深厚文化底蕴的视觉符号。

There culture, if the China are large gaps between Chinese and world brand. We have to do our own modern brand brands want to move toward the world. In order to improve the core competitiveness of Chinese brands and impress the consumers, the designers must return to native consciousness, root in the local culture, and draw up a strategy which is scientific and forward-looking in vision image design. And the traditional Chinese elements and spirit of brand are combined perfectly. Finally, a visual sign is natural format what conform to the modem aesthetic demand and resistance to read.