粤北大学生红色文化认知现状调查与思考

A Study on College Students' Knowledge of Red Culture in the North of Guangdong Province

在当今社会转型、思想文化多元多变的影响下,部分青年大学生对红色文化的价值缺乏了解,甚至对其有利于形成坚定的理想信念、正确的人生价值观都持否定态度,从而在认知上出现了不同程度的偏差。这种偏差是由市场经济的冲击、红色文化产业发展严重功利化、各级学校对安全问题极为担忧等因素造成的,为此要实施红色文化发展战略、打造优质红色文化育人环境、创新红色文化传播形式和壮大红色文化传播队伍。

The paper indicates that some college students, who live and have grown up under the impact of the social transformation China is going through, and cultural diversity students, have a deficient understanding of Red Culture, and even maintain negative attitudes towards the belief and value they can possibly benefit from. To offset the unfavorable factors free market economy, utilitarianization in the Red Culture industry and concerns about security in every level of educational institutions have brought on, it is strongly suggested in the paper that development strategy of Red Culture be carried out, that a new nurturing environment for Red Culture be set up, that a new and professional model of media special for Red Culture be created.