少林武术节的消费分层研究

Consumption Stratification Of Shaolin Wushu Festival

运用文献资料法、逻辑分析法,在消费文化视角下,探究了少林武术节中参赛运动员、武术表演者以及嘉宾观众等的消费情况。旨在梳理武术节消费分层的清晰脉络,即武术节运动员通过赛事运作对少林武术竞技化的消费,武术节表演者通过舞台表演对少林武术艺术化的消费以及武术节中观众通过节日观光对少林武术大众化的消费,从而扭转由于少林武术文化符号生产不足引起的混乱失序状态,促使少林武术文化保持在合理的发展道路上。

Using the literature material and logic analysis methods, from consumer culture perspective, this article explored the consumption of athletes, martial arts perfomlers and guests audience during Shaolin Wushu Festival. It clearly presented and aimed at combing Wushu Festival stratified consumption, Wushu Festival athletes through the toumarnent operation of Shaolin Wushu competition and consumer, Wushu Festival per- formers consumption of the Shaolin martial arts through theatrical performances, and the audience through the festival sightseeing Shaolin martial arts popular consumer. Thus reversing the confusion caused by insufficient production of Shaolin martial arts cultural symbols out of order status, and promote the rational development of the Shaolin Wushu culture.