房地产中体验式营销策略

Experience in real estate marketing strategy

房地产行业发展势头迅猛,但其中许多经营理念却跟不上行业发展的速度,显得相对滞后。文章借助体验式营销的基本理论,总结当前的房地产营销模式,证明在销售策划中体验式营销的必要发展趋势。探讨了从产品设计到现场销售的每个环节的体验式经济,建立了维系开发商和购房者多赢的方法。

Although the real estate industry is showing strong growth, many business ideas are unable to keep pace with the speed of the industry development, which seems to lag be-hind accordingly. Based on the theory of experiential marketing, this article has summarized the current real estate marketing model and proved the necessary trend of the experiential market-ing in the marketing plan. And it also has discussed the experi-ence economy from product design to on-site sales of each link and established the method to maintain the win-win relationship between the developers and property buyers.