珠江源旅游产业发展研究

Research on the Development of Tourism Industry in the Area of Pearl River Sources

江河源头旅游产业发展前景十分广阔。作为中国第三大河流——珠江源头自然、人文景观资源丰富,环境气候宜人,旅游概念独特,具备诸多发展旅游业的优势条件。但目前珠江源在旅游资源开发、配套设施建设、产品营销宣传等方面还存在很多问题与不足。只有通过提高对珠江源旅游重要性的认识,促进产业转型,加强旅游的软硬件建设,做好营销宣传工作,打造大珠江源旅游品牌,珠江源旅游产业才能获得更大的发展。

The Pearl River is the third scenery and pleasant climate, which is longest river in China. The area in Pearl River sources has beautiful suitable for the development of tourism industry. At present, for the tourism industry of the Pearl River sources, there are many problems which can be solved through raising awareness, promoting industrial transformation, strengthening the construction of tourism hardware and soft- ware, improving the marketing work, and building the tourism brand of Greater Pearl River source.