论“这样就可以”的绿色包装设计观——以日本食品类包装为例

The Green Packaging Design Concept of “This Is Enough”: Base on Japanese Food Packaging

"这样就可以"代表着克制欲望适应自然的客体满足主体需求的态度,是一种以减少对自然资源的使用来保证人类社会可持续发展的绿色设计观。"这样就可以"用材理性克制,强化图文表现力,避免奢华繁复的装饰,在满足包装功能的前提下,尽可能缩小包装体积,并合理利用内部空间。以"这样就可以"的绿色包装设计观引导社会理性价值观,提高民众的审美基础,强化大众的生态观念,以建构和谐语境下的绿色包装。

The concept of “This is enough” represents the attitude of meeting subject,s requirements by restrainingdesires and adapting to nature of the object. It belongs to the green design conception of“reduce”layer in 3R principle,i.e. to guarantee human society,s sustainable development by reducing natural resource consumption. The concept of“This is enough” means using material rationally, strengthening the expressive force of graphics and fonts, avoidingluxurious and complicated decoration, reducing packaging size and using the internal space rationally as much as possibleon the condition of meeting the packaging functions. The green packaging design concept of “This is enough” could beused to guide rational values of society, to raise people,s aesthetic foundation, to strengthen the ecological concepts andto construct the green packaging in the harmonious context environment.