中职《网络营销》课程教学模式研究

An Exploration into the Teaching Mode of the〈Network Marketing〉Course in Secondary Vocational Schools

为了适应电子商务时代对于网络营销人才的需求,中等职业学校纷纷开设了《网络营销》这门课程。由于网络营销对于实践性的要求非常高,所以突破传统教学方法,建立适合中等职业学校学生的教学模式是目前我们要急需解决的问题。笔者根据自身教学经验以及与多位教师的交流,探讨了中职《网络营销》课程教学模式,从而使《网络营销》教学更加适应社会对人才的需求。

In order to meet the demands of the age of E-business for more and more network marketing talents, manysecondary vocational schools offer the 〈Network Marketing〉course. Because the network marketing course has high requirementsfor practical teaching, now it has become an urgent problem to solve that the teacher should break through thetraditional teaching methods and set up a new teaching mode suitable for secondary vocational school students. Combiningpersonal teaching experience and brainstorming with several other teachers, the author explores the foundation of themode so as to make the teaching of the course consistent with the requirements of the society.