电子商务使海尔集团赢得竞争优势

E-commerce Make Haier Group Won Competitve Advantage

面对电子商务时代的挑战 ,海尔集团抓住机遇 ,重塑业务流程 ,在创新经济竞争中赢得了竞争优势。海尔集团进军电子商务的初步成功 ,对我国传统产业企业的制度转型是一个启示。

Facing the challenge of E-commerce era,the Haier Group gains competitive advantage in the competition of innovation_economic through restructuring its logistics.Although it is only the first step for Haier to reach the other shore of success,it still cast some lights the institutional transformation of our traditional industries.