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通过数据理解“市场战略”“7”:决定战略

Understanding marketing strategies by data analysis'7':Defining strategy
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摘要 日本曾经放映过一部非常有名的电影《七武士》。描写的是七个武士联合起来帮助农民击退盗贼集团的故事,非常受欢迎。模仿这部影片,美国拍摄了各种各样的以牛仔或战争为题材,叫《七个××》的电影。意大利也拍摄了一部有关印制假钞的,叫《黄金七人》的电影。此外,发誓对白雪公主忠诚的小矮人,也是七个。全世界为“七人小组的共同行动”这样的题材所吸引。从企业经营的观点来看,“ To complete a task with some scale, one must have a certain form of organization. A group of 7 people is the minimum to achieve a 'optimal size' organization. This is because, first, based on the minimum set of requirements for skills and experience to form a functional business unit, you must have the following:1. General manager, who is responsible for high-level decisions and basic strategies. 2. Financial accountant. 3. Market research and product planing personnel. 4. Sales and marketing personnel. 5. Manufacturing expert. 6. Technical development and information system specialist. 7. Personnel and human resources specialist.And secondly, in order to analyze thoroughly a problem at hand, and to examine the appropriate solution, a group of 7 is usually a good size to conduct a meeting of discussion. More than 7 in a meeting could cause some to forgo their responsibilities and to act like bystanders; while a meeting of less than 7 tends to be less dynamic and less fruitful. With 7 onboard, effective discussions are easier to carry out and unique opinions and original ideas are raised and heard more freely.
作者 今村英明
出处 《中国外资》 1999年第12期148-149,共2页 Foreign Investment in China
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