摘要
目的揭示保健食品广告发布特点和规律,为正确引导保健食品宣传提供参考。方法对近年来保健食品广告审查和监测的大量数据进行归纳整理,分析当前保健食品广告发布的特点。结果与结论保健食品广告行业受到大量违法广告发布的影响,总体投入增比呈下降趋势,行业发展堪忧。
Objective To reveal the features and patterns of the advertising of functional food, and to provide reference for a proper guidance of functional food propaganda. Methods The data retrieved from functional food advertisement review and monitoring were organized, and the current features of functional food advertising were analyzed. Results and Conclusion Illegal advertisements have a great impact on the functional food advertising industry, whose increment in total investments keeps going down and the future of which is not guaranteed.
出处
《中国药事》
CAS
2014年第4期393-399,共7页
Chinese Pharmaceutical Affairs
关键词
保健食品广告
特点
违法广告
functional food advertising
features
illegal advertisements
